Gain Revenue & Readership with Branded iPhone Apps – Reed Business Case Study Webinar

Would you like to present your brand and content to the large and growing iPhone audience? Are you interested in better monetizing your content?

Reed Business’ Variety.com is capturing new audiences and generating additional revenue with a branded iPhone App that gives readers on-the-go access to Variety.com’s high-quality entertainment news. The iPhone App features Variety.com’s news, reviews, photos, videos, and search capability. The App also includes editorial controls that allow Variety.com to edit content on the fly.

Now is your chance to do what Reed Business has done, which is make money while delivering your content, branding, and messages to the massive, and growing, iPhone audience. It’s a win-win situation: expose more people than ever to your content and make money while doing it with advertising from your own ad system or from NewsGator’s innovative AdBurner platform.

Watch this webinar with Reed Business’ RB Search’s CTO, Brien Tate, and NewsGator’s GM of Media & Consumer Products, Walker Fenton on this 30-minute, free webinar where they discuss:

  • The differences between iPhone Apps and web applications
  • The benefits of making your content available via an iPhone App
  • How to monetize your iPhone App
  • How to publicize your iPhone App
  • An iPhone App case study featuring Reed Business/Variety.com


  • Who Should Listen:

    Participants:

  • Interactive & Digital Media Content Providers
  • Advertising management
  • Web Managers
  • Business Development Managers
  • Mobile application managers
  • Marketing managers
  • Brien Tate

    CTO Zibb Search,
    Reed Business

    Walker Fenton

    General Manager,
    Media & Consumer Products,
    NewsGator

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