Increase Ad Revenue & Page Views with New Content Syndication Offerings from Discovery Channel & HowStuffWorks.com – Free Webinar

Discovery Channel and HowStuffWorks.com recently partnered with NewsGator to create exciting new content syndication offerings for online news publishers’ Web sites. These offerings – in the form of a Discovery Channel Science and Technology News Widget & HowStuffWorks.com Related Topics Feature – seamlessly integrate into a publisher’s Web site, augmenting existing content with relevant news and information that increases page views and ad revenue while enhancing audience engagement.

Discovery Channel’s Science & Technology News Widget features credible and compelling science and technology news from Discovery News with fresh content that’s updated daily; this portable widget provides publishers such as online news organizations with a turnkey solution to bolster science and technology coverage while engaging online audiences.

The Related Topics offering from HowStuffWorks.com is on a similar mission to better inform visitors while supporting publishers. This offering allows visitors of a participating newspaper’s or content partner’s site to follow related topic links next to a story they are reading and discover articles that illuminate the original story. The related content links “live” on the publisher’s site, allowing them to serve revenue-generating ads around it.

Lori Cuthbert, News Director at Discovery.com, Jason Hoch, VP of Product Development at HowStuffWorks.com, and Walker Fenton, GM of NewsGator's Media & Data Services provide you with valuable insight into these new content syndication offerings and the benefits they bring to online publishers and their audiences.

This webinar covers:

  • Discovery Channel’s Science & Technology news widget
  • HowStuffWorks.com’s Related Topics feature
  • How these new syndication offerings operate
  • The benefits of these offerings for online publishers, including: increased ad revenue and page views; enriched content, audience engagement, and click depth
  • How these offerings can increase ad inventory for new revenue streams and help increase ROI


    • Who Should View:

    Participants:
  • Interactive & Digital Media Content Providers
  • Advertising management
  • Web Management
  • Business Development Managers
    		•

    Lori Cuthbert

    News Director,
    Discovery.com

    Jason Hoch

    VP of Product Development,
    HowStuffWorks.com

    Walker Fenton

    General Manager,
    Media & Consumer Products,
    NewsGator Technologies

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